Terms of Service

1. Introduction

These Terms of Service ("Terms") govern your use of the BlindSpot.fit website, Intelligence briefing, research reports, and related services (collectively, the "Service"). BlindSpot.fit is a product of Growth Next, a business based in Singapore. References to "BlindSpot.fit", "we", "us", or "our" in these Terms refer to Growth Next operating the BlindSpot.fit brand.

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

2. Service Description

BlindSpot.fit is an AI marketing intelligence service for hospitality. The Service measures how AI engines recommend hotels across multiple engines and languages, produces weekly intelligence briefings, and delivers research reports on the broader AI discovery landscape for the hospitality industry.

The Service is offered in the following tiers:

• Monthly Subscription (US$249/month): Weekly AI visibility scans for one tracked hotel plus a custom comparison set of competitors you choose, per-engine and per-language scores, the weekly Pulse briefing, auto-generated Visibility Tips, and a monthly PDF report. See Section 2a for tracking and property terms.
• Annual Subscription (US$2,388/year): The same access as the Monthly Subscription, billed annually at a 20% discount. Monthly and annual differ only in billing cadence and price.
• Audit & Report (US$2,500): A productized engagement built around a specific question, market, or campaign: a bespoke prompt set monitored over several weeks and delivered as a written report with a readout call, including a limited period of subscription access. Sold per engagement.
• Advisory Engagement: Bespoke research and advisory scoped to your goals, including a strategic session, written report, readout, and an extended period of subscription access. Priced per engagement; contact us for a quote.

Public research reports and the Playbook at blindspot.fit/research and blindspot.fit/playbook are available without subscription, subject to the Acceptable Use terms in Section 8.

2a. Tracked Properties & Comparison Sets

Each subscription seat covers one (1) tracked hotel that the subscriber owns, manages, or represents, together with a custom comparison set of competitor or benchmark hotels the subscriber chooses. Comparison hotels may include direct competitors, aspirational comp sets, or any publicly operating hotels the subscriber wishes to monitor.

The following conditions apply:

• Each subscription covers one (1) tracked hotel. Changing the tracked hotel on a subscription is by request, and is subject to our review and approval on a fair-use basis. We may rate-limit, decline, or reverse a change request to prevent a single subscription being used to track multiple properties over time. To track additional hotels, a separate subscription (or an additional seat, billed at the same per-property rate) is required. Large multi-property portfolios may instead be served through an Audit or Advisory engagement.
• Comparison hotels must be existing, publicly operating hospitality properties that appear in our verified hotel database, or that can be verified within a reasonable timeframe through our standard hotel intake process.
• Tracking a hotel through BlindSpot.fit does not imply any commercial relationship with, endorsement by, or authorization from the hotel being tracked. Comparison data is derived exclusively from publicly available AI engine responses.
• We reserve the right to limit, suspend, or decline tracking requests for any hotel in cases of manifest abuse, misrepresentation, or legal complaint from the tracked property.
• We may apply reasonable operational limits to the number of comparison hotels or tracked properties on an account, and may adjust those limits over time. No specific number of tracking slots is guaranteed by these Terms.

3. Eligibility

You must be at least 18 years old and have the legal authority to enter into these Terms. If you are using the Service on behalf of a business, you represent that you have the authority to bind that entity to these Terms.

4. Accounts

Access to your Intelligence briefing requires creating an account with a valid email address and password. You are responsible for maintaining the security of your account credentials and for all activity that occurs under your account. Notify us immediately at hello@blindspot.fit if you suspect unauthorized access.

5. Free Trial, Billing and Payment

New subscribers may start a 14-day free trial. No payment method is required to start the trial; it is gated only by completion of our intake (a legitimate hotel or agency identity). The trial itself never charges you. To continue past the trial you choose to subscribe; when you subscribe, you add a payment method and your subscription begins and renews automatically until you cancel. If your tracked property is not yet in our database, we delay your first charge for a short setup period while we prepare your data. Free trials are limited to one per email address. We reserve the right to terminate trial accounts and to decline trial or future trial requests from email addresses that have previously completed a trial period, or where intake cannot be verified. Certain features may be restricted during the trial period.

After the trial, paid subscriptions are billed in advance on a monthly or annual basis via Paddle, our Merchant of Record. All fees are quoted in US Dollars.

• Payment information is processed and stored by Paddle. We never store your credit card details directly.
• Your subscription renews automatically at the end of each billing cycle unless cancelled.
• Price changes will be communicated at least 30 days in advance via email.

6. Cancellation and Refunds

Every subscription begins with a 14-day free trial, giving you full access to evaluate the Service before you subscribe. Where you are a consumer with a statutory right of withdrawal or cancellation (for example, in the EU or UK), that right is unaffected by these Terms. Otherwise, because of this trial period, paid subscription fees are non-refundable after your first paid charge is processed, except where a refund is required by applicable consumer-protection law or by the buyer policy of Paddle, our Merchant of Record. Paddle administers payments, refunds, and chargebacks under its own Buyer Terms, and any refund it issues is handled according to that policy.

You may cancel your subscription at any time through your Intelligence settings or by contacting us. Upon cancellation:

• Your access continues until the end of the current billing period.
• No partial or pro-rated refunds are provided for unused time within a billing cycle.
• Your scan history and data will be retained for 90 days after cancellation, after which it may be deleted.

Bespoke research and advisory services are human-delivered professional services. Fees for bespoke research, strategy sessions, and advisory engagements are non-refundable once work has commenced, except where a refund is required by applicable law.

7. Data Accuracy, Warranty Disclaimer, and Customer Responsibility

7.1 Informational Use. AI visibility scores, rankings, and recommendations provided by the Service are for informational purposes only. They are derived from third-party AI engine responses at a point in time and are subject to change without notice. BlindSpot.fit does not guarantee the accuracy, completeness, or reliability of any AI-generated data. Scores reflect AI engine behavior at the time of the scan and may vary with each query.

7.2 Measurement Layers and Surface Variation.AI engines can be measured on more than one surface, for example an engine’s base-model knowledge captured via controlled queries (the engine source data layer) and live consumer chat interfaces such as chatgpt.com, gemini.google.com, claude.ai, and perplexity.ai (the browser layer). These surfaces measure different things and can return different results for the same query, and a given interface can also vary between repeated sessions. The Service measures AI engine behaviour through our own methodology, which may differ from what you see in a session you run yourself. You agree that a difference between our reading and a browser session you run yourself does not, on its own, mean that our measurement was inaccurate or that we have breached these Terms; it often reflects the surface gap explained in our methodology page.

7.3 Customer Responsibility for Decisions.You acknowledge that the Service provides informational outputs only. You remain responsible for your own business, marketing, financial, operational, and strategic decisions, and for exercising independent judgment in any decision you make in reliance on the Service’s outputs. BlindSpot.fit is not your advisor, consultant, or fiduciary, and the Service is not a substitute for independent professional advice where such advice is warranted by the nature of the decision.

7.4 Disclaimer of Warranties. To the maximum extent permitted by applicable law, the Service is provided “AS IS” and “AS AVAILABLE” without warranties of any kind, whether express, implied, statutory, or otherwise, including without limitation any warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness, timeliness, reliability, or uninterrupted availability. BlindSpot.fit does not warrant: (a) that the Service will meet your specific requirements or expectations; (b) that AI engine outputs measured by the Service represent how any specific traveler will see your property in their own browser session, voice assistant, mobile app, or embedded chat interface; (c) that the Service will be free from errors, omissions, delays, or interruptions; or (d) that any defects in the Service will be corrected. Some jurisdictions do not allow the exclusion of certain warranties; in those jurisdictions, the foregoing exclusions apply to the maximum extent permitted by law.

8. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or to violate any laws.
• Use automated tools (scrapers, crawlers, bots, headless browsers, or scripts) to access, query, or extract data from the Service, except through officially documented APIs where we have granted you explicit written permission.
• Reverse-engineer, decompile, or attempt to derive the source code, algorithms, scoring methodology, prompt library, or data pipeline of the Service.
• Use BlindSpot data, reports, scores, rankings, or methodology outputs to train, fine-tune, or evaluate any machine learning model, or to benchmark or develop any product or service that competes with, replicates, or substitutes for the Service. Internal evaluation of the Service’s output for the purpose of normal procurement, contract review, or internal reporting is not restricted.
• Resell, syndicate, republish, or redistribute BlindSpot data, reports, or scores to third parties, whether paid or free, except where explicitly permitted in writing.
• Bulk-download, mirror, or archive BlindSpot reports for the purpose of competitive intelligence, comparative analysis against the Service, or building a derivative dataset.
• Share access codes, account credentials, or subscription benefits with unauthorized parties, or circumvent usage limits, property or comparison-set limits, or trial restrictions.
• Interfere with or disrupt the Service, servers, or networks connected to the Service, or attempt to gain unauthorized access to any part of the Service.
• Misrepresent your identity, affiliation with a business, or authority to act on behalf of a property.
• Upload, submit, or otherwise provide to the Service any guest personal data, payment card information, government-issued identifiers, health information, biometric data, employee human-resources records, or other sensitive personal data, unless expressly authorized in writing by BlindSpot.fit under a separate data processing arrangement.

We reserve the right to suspend or terminate accounts, revoke access codes, or pursue legal remedies against any party violating these terms. Violations of the bulk-download, resale, or model-training prohibitions above are considered a material breach.

Feedback.If you provide suggestions, comments, or other feedback about the Service (“Feedback”), you grant BlindSpot.fit a perpetual, irrevocable, worldwide, royalty-free, transferable, sublicensable licence to use, modify, and incorporate that Feedback into the Service or related offerings, without obligation or attribution. Feedback is not considered confidential.

9. Intellectual Property

All content, design, code, scoring methodologies, prompt libraries, and reports produced by BlindSpot.fit are the intellectual property of BlindSpot.fit. You may not reproduce, distribute, or create derivative works from the Service or its outputs without our written consent, except for your own internal business use.

You retain ownership of any business information you submit to the Service. By submitting data, you grant us a limited license to process it for the purpose of providing the Service.

10. Limitation of Liability

To the maximum extent permitted by law, BlindSpot.fit and its operator shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of revenue, data, or business opportunities, arising from your use of the Service.

Our total liability for any claim arising from or related to the Service shall not exceed the amount you paid to BlindSpot.fit in the 12 months preceding the claim.

Nothing in this Section 10 limits or excludes liability for: (i) fraud or fraudulent misrepresentation; (ii) death or personal injury caused by negligence; (iii) gross negligence or wilful misconduct; or (iv) any other liability that cannot be excluded or limited under applicable law.

11. Third-Party Services & Data Processing

11.1 Third-Party Providers. The Service relies on third-party providers including AI engines (OpenAI, Anthropic, Google, Alibaba Cloud, DeepSeek, OpenRouter/Perplexity), infrastructure (Vercel, Supabase), payments (Paddle), and email (Resend). We are not responsible for the availability, accuracy, or policies of these third-party services. The current list of subprocessors is published at blindspot.fit/subprocessors and may change as our infrastructure evolves.

11.2 EU / UK Data Processing.For customers subject to the EU General Data Protection Regulation, the UK GDPR, or equivalent data protection laws, where BlindSpot.fit processes personal data on the customer’s behalf (including, without limitation, contact details you provide in connection with your account and any personal data submitted via owner-provided briefs for bespoke engagements), our Data Processing Addendum (“DPA”), incorporating the European Commission’s Standard Contractual Clauses where applicable, is available on request at hello@blindspot.fit and shall, upon execution by both parties, be incorporated into these Terms.

12. Communications & Email Preferences

By creating an account, you agree to receive service communications related to your account, including product updates, support notifications, scan results, and important service announcements. Service communications are required for active subscriptions and cannot be fully disabled while your account is active.

You may optionally consent to receive marketing communications, including our weekly industry digest, research insights, and information about additional services. Marketing communications are entirely optional and can be enabled or disabled at any time from your Intelligence Settings or by using the unsubscribe link in any email.

We will never sell or share your email address with third parties for their marketing purposes. All email communications are sent via Resend on behalf of BlindSpot.fit. For full details on how we handle your data, see our Privacy Policy.

13. Service Availability

We target an average monthly availability of 99.5% for the Intelligence briefing surface (excluding scheduled maintenance, force-majeure events, and third-party provider outages outside our reasonable control). This target is a good-faith operational commitment and not a contractual service level guarantee. We do not offer service credits for downtime as part of these Terms; bespoke service-level commitments may be negotiated under separate written agreement for Advisory engagements.

The Service may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control. We will make reasonable efforts to notify users of planned downtime.

14. Termination

We may suspend or terminate your access to the Service where reasonably necessary to address: violation of these Terms; non-payment of fees due; suspected fraud or abuse of the Service; security risks; legal exposure to BlindSpot.fit or other users; or operational harm. For non-payment, we will provide reasonable notice before suspension where commercially practicable. We may also discontinue the Service or any portion of it upon reasonable prior notice. Upon termination, your right to use the Service ceases immediately, subject to the survival provisions in Section 19.4.

15. Changes to Terms

We may update these Terms from time to time. Material changes will be communicated via email or through the Service at least 14 days before they take effect. Continued use of the Service after changes constitutes acceptance of the revised Terms.

16. Dispute Resolution and Governing Law

16.1 Governing Law. These Terms are governed by and construed in accordance with the laws of the Republic of Singapore, without regard to its conflict-of-laws principles.

16.2 Good-Faith Negotiation.Before commencing any formal dispute resolution process, the parties agree to attempt in good faith to resolve any dispute, claim, or controversy arising out of or relating to these Terms or the Service (each, a “Dispute”) through direct negotiation for a period of at least thirty (30) days. The negotiation period begins on the date a party provides written notice of the Dispute to the other party at hello@blindspot.fit or, for customers, the registered account email on file.

16.3 Binding Arbitration.Any Dispute not resolved through good-faith negotiation within the thirty (30) day period described in Section 16.2 shall be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre (“SIAC”) in accordance with the Arbitration Rules of the Singapore International Arbitration Centre (“SIAC Rules”) for the time being in force, which rules are deemed to be incorporated by reference in this clause. The seat of the arbitration shall be Singapore. The Tribunal shall consist of one (1) arbitrator. The language of the arbitration shall be English. Where either party so elects and the SIAC determines the matter eligible, the SIAC Expedited Procedure Rules shall apply, with the goal of a final award within six (6) months of the Tribunal’s constitution.

16.4 Class Action Waiver. To the maximum extent permitted by law, each party waives any right to participate in any class action, representative action, collective action, or consolidated proceeding against the other party, whether as a named plaintiff, class member, or otherwise. Disputes must be brought on an individual basis only.

16.5 Small-Claims Carve-Out. Notwithstanding Sections 16.3 and 16.4, either party may bring an individual claim in a small-claims court of competent jurisdiction in lieu of arbitration, provided the claim falls within the jurisdictional and monetary limits of that court.

16.6 Injunctive Relief Carve-Out. Notwithstanding Section 16.3, either party may seek temporary or permanent injunctive relief, specific performance, or similar equitable remedies from any court of competent jurisdiction to address (a) infringement, misappropriation, or unauthorized use of intellectual property rights; (b) breach of Section 8 (Acceptable Use) or Section 9 (Intellectual Property); or (c) unauthorized access to or disclosure of confidential information. Seeking such relief shall not constitute a waiver of the arbitration obligations in Section 16.3.

16.7 Confidentiality of Proceedings. The existence, content, and results of any arbitration under this Section 16 shall be kept confidential by both parties, except as required by law or for the enforcement of an arbitral award.

17. AI Visibility Data & Intelligence Disclaimers

17.1 Probabilistic Outputs. AI search engines produce non-deterministic results. Visibility scores reflect a snapshot of how each engine answered our prompt set at the time of scan, and may vary between runs. BlindSpot scores are directional indicators, not guarantees of present or future visibility.

17.2 BlindSpot Pulse.BlindSpot Pulse is a curated intelligence briefing provided for informational purposes only. Commentary, analysis, and observations in Pulse editions represent the views of BlindSpot’s editorial team and do not constitute professional advice. Links to third-party sources are provided for reference; BlindSpot does not endorse or verify third-party content.

17.3 Visibility Tips.In-product improvement suggestions (“Visibility Tips”) are auto-generated observations based on your scan data. They are informational in nature and do not constitute a guarantee of improved AI visibility. BlindSpot is an intelligence service, not a search engine optimization or marketing execution provider.

17.4 Upstream Provider Changes.The Service’s outputs depend on third-party AI engines and infrastructure providers. Those providers change their model versions, retrieval behaviour, ranking logic, memory, search grounding, content policies, APIs, pricing, and availability at their own discretion and often without notice. Changes upstream can materially affect what the Service measures, how outputs compare across weeks, and whether specific engines or languages remain in scope. We will make reasonable efforts to adapt the Service to material upstream changes, but historical comparability across time periods cannot be guaranteed.

18. Indemnification

You agree to indemnify, defend, and hold harmless BlindSpot.fit, its operator Growth Next, and their respective affiliates, officers, directors, employees, contractors, and agents (collectively, the “Indemnified Parties”) from and against any third-party claims, demands, actions, suits, or proceedings, and all resulting liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) to the extent arising out of: (a) your breach of these Terms or violation of applicable law; (b) your infringement or misappropriation of any third party’s intellectual property, privacy, publicity, or contractual rights; (c) any content, data, or instructions you submit to the Service that infringe a third party’s rights or violate applicable law; or (d) your gross negligence or wilful misconduct.

We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you shall cooperate with us in asserting any available defenses. You shall not settle any matter that imposes any obligation on or admits liability by the Indemnified Parties without our prior written consent.

18.3 BlindSpot Indemnification of Customer (IP).Subject to the limitations in Section 10, BlindSpot.fit shall defend, indemnify, and hold harmless the customer against any third-party claim that the Service, as provided by BlindSpot.fit and used by the customer in accordance with these Terms, infringes that third party’s intellectual property rights. This obligation does not apply to claims arising from: (a) the customer’s modification of the Service or combination of the Service with other materials not supplied by BlindSpot.fit; (b) content, data, or instructions submitted by the customer; (c) use of the Service in violation of these Terms or applicable law; or (d) any version of the Service for which a corrective update has been made available by BlindSpot.fit and not adopted by the customer. If a claim is made or threatened, BlindSpot.fit may at its option (i) procure the right for the customer to continue using the affected component, (ii) modify the affected component so it is no longer infringing, or (iii) terminate the affected component and refund any prepaid fees for the unused subscription period. This Section 18.3 states BlindSpot.fit’s entire liability and the customer’s exclusive remedy for third-party IP infringement claims.

19. General Provisions

19.1 Entire Agreement. These Terms, together with our Privacy Policy and any order forms or other written agreements executed by both parties, constitute the entire agreement between you and BlindSpot.fit and supersede all prior or contemporaneous agreements, communications, proposals, and understandings, whether oral or written, relating to the subject matter herein.

19.2 Severability. If any provision of these Terms is held by a court or arbitrator of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or if it cannot be so modified, severed from these Terms. The remaining provisions shall continue in full force and effect.

19.3 No Waiver. No failure or delay by either party in exercising any right, power, or privilege under these Terms shall operate as a waiver thereof. No single or partial exercise of any right, power, or privilege shall preclude any other or further exercise of that or any other right.

19.4 Survival. All provisions of these Terms that by their nature should survive termination shall survive, including without limitation Sections 7 (Disclaimers and Customer Responsibility), 8 (Acceptable Use), 9 (Intellectual Property), 10 (Limitation of Liability), 16 (Dispute Resolution), 17 (AI Visibility Disclaimers), 18 (Indemnification), and this Section 19.

19.5 Assignment. You may not assign, transfer, or delegate these Terms or any of your rights or obligations under them without our prior written consent. Any attempted assignment in violation of this provision shall be void. We may assign these Terms, in whole or in part, to any successor in interest in connection with a merger, acquisition, reorganization, or sale of substantially all of our assets, with notice to you.

19.6 Force Majeure. Neither party shall be liable for any failure or delay in performance under these Terms (other than payment obligations) due to causes beyond its reasonable control, including without limitation acts of God, natural disasters, pandemic, war, terrorism, civil unrest, government action, labor disputes, network or infrastructure failures, or failures or interruptions of third-party services on which the Service depends.

19.7 Independent Contractors. The parties are independent contractors. Nothing in these Terms creates any partnership, joint venture, agency, fiduciary, or employment relationship between the parties.

19.8 Headings. Section headings are for convenience only and do not affect the interpretation of these Terms.

19.9 Third-Party Beneficiaries. Except as expressly stated in these Terms, no person other than the parties (and, where relevant, the Indemnified Parties as defined in Section 18) shall have any right to enforce any provision of these Terms.

20. Confidentiality

In the course of providing the Service, each party may disclose to the other information that is marked or otherwise reasonably understood to be confidential or proprietary (“Confidential Information”). Customer Confidential Information includes non-public business data, comp-set selections, marketing strategies, and any owner-provided briefs submitted in connection with bespoke engagements. BlindSpot.fit Confidential Information includes methodology details, prompt libraries, and unpublished research.

Each party agrees to: (a) use the other party’s Confidential Information only as necessary to perform under or use the Service; (b) protect such information with at least the same degree of care it uses for its own confidential information of comparable importance, and in no event less than reasonable care; and (c) not disclose such information to third parties except to employees, contractors, advisors, and subprocessors who have a need to know and are bound by confidentiality obligations no less protective than those in this Section 20.

Confidential Information does not include information that: (i) is or becomes publicly available through no breach by the receiving party; (ii) was rightfully known to the receiving party before disclosure; (iii) is independently developed without use of the other party’s Confidential Information; or (iv) is rightfully received from a third party without restriction. A party may disclose Confidential Information if required by law, court order, or regulator, provided that, where lawful, it gives the other party reasonable prior notice and an opportunity to seek protective measures.

The obligations in this Section 20 survive termination of these Terms for three (3) years, except for Confidential Information that constitutes a trade secret, for which the obligations survive for as long as the information remains a trade secret under applicable law.

21. Publicity

We will use your business name or logo to identify you as a customer (on the BlindSpot.fit website, sales materials, or investor communications) only with your prior written consent. Where you grant it, you provide BlindSpot.fit a limited, royalty-free, worldwide licence for that sole purpose, we will honour any reasonable brand-presentation guidelines you provide, and we will not represent any endorsement of, partnership with, or affiliation beyond your status as a customer. You may withdraw the licence at any time on written request to hello@blindspot.fit.

22. Export Controls & Sanctions

You represent that you are not located in, ordinarily resident in, or organised under the laws of any country, territory, or region subject to comprehensive trade sanctions imposed by the United Nations, Singapore, the United States, the European Union, or the United Kingdom, and that you are not on any government list of restricted, denied, or sanctioned parties. You agree to use the Service in compliance with all applicable export-control and sanctions laws and not to use the Service for any prohibited end use (including without limitation military end use, nuclear proliferation, or any activity prohibited by applicable sanctions).

23. Security Incident Notification

If BlindSpot.fit becomes aware of a security incident that has resulted in the unauthorised access, acquisition, disclosure, or loss of your personal data or account credentials, we will take reasonable steps to investigate, mitigate, and notify affected users without undue delay and in accordance with applicable law. For customers subject to the GDPR or UK GDPR where we act as a processor under the DPA referenced in Section 11.2, our notification obligations under that DPA apply in addition to those described in this Section 23.

24. Contact

For questions about these Terms, contact us at: hello@blindspot.fit